There's a New Conversation  
Wed, Feb 13, 2008 at 1:00 pm to 7:00 pm EST
New York, NY
Date, Time and Location
Wed, Feb 13, 2008 at 1:00 PM EST
Wed, Feb 13, 2008 at 7:00 PM EST
Location & Address
SAP Customer Center
95 Morton Street
New York, NY
United States

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Full Conference Pass  (more) 76.50 USD 1 946 75.00 1.50 Full Conference Pass N/A 1
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Wed, Feb 13, 2008 at 1:00 pm to 7:00 pm
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Event Details

We are aware of a technical problem affecting some users

Ten years ago, four authors came together to start a new conversation about marketing.  The result was a book called The Cluetrain Manifesto and with it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets.  Looking back over the past ten years we have learned a lot about what happens when mass markets adopt collaborative online communities and it is time to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer.  What have we learned?  What was right and wrong?  What was left out that we should have been thinking about?  What should we be thinking about for the next ten years?
  • Doc Searls, co-author of "The Cluetrain Manifesto" and fellow at Harvard's Berkman Institute
  • Peter Hirshberg, Chairman of the Executive Committee of Technorati and Chairman and Partner at The Conversation Group
  • Ted Shelton, partner at The Conversation Group
  • Josh Bernoff, VP, Principal Analyst, Forrester Research
  • Thor Muller, CEO of Get Satisfaction
  • Jake McKee, Principal at Ant's Eye View, and past Global Community Relations Specialist for the LEGO Company

Event Hosted By
The Conversation Group

SAP America, Inc.

Forrester Research, Inc.


Glass House NY
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